With billions of people around the world currently using different versions of social media, it only makes sense that properly utilising social media can be used as a SEO (search engine optimisation) technique. This means that in conjunction with having a great functioning website, people can also create social media accounts that will help that website become noticed more by search engine website and by potential clients and customers. One of the best ways to do this is by simply sharing a web link to all of your social media accounts. For example, if you write a blog post every week, you could share that post to LinkedIn, Pinterest, to your personal Facebook account, to your Facebook group, to your Facebook page, to Snapchat, to Instagram, to Tumbler, or to something else. Sharing the post all around means that search engine sites such as Google will notice that the website at hand is also in other places on the internet. Furthermore, it will make it more likely that other people will notice that web link and will share it to their own social media accounts. There are even Facebook groups out there which are completely dedicated to relevant businesses helping each other out by sharing their web links. Because of the ability to get a website’s link out there in the digital world, having social media accounts can be an excellent SEO tactic.

You can use relevant keywords and hashtags in your posts

Many people think that you can only include relevant keywords in articles, headings, or blog posts on a website. The truth is, they can also be used in social media posts too. This will mean that when someone searches for say “natural beauty businesses in Melbourne” that a Facebook post, or a tweet from a natural beauty business could show up in results. Furthermore, many people these days will use the Facebook search bar to search for companies, so businesses will want to ensure that they are using keywords as well as hashtags in all of their posts in order to reach as many people as possible. Implementing little techniques such as these may seem like they aren’t making a great deal of difference, however, when they are used long-term they can be a fantastic SEO tactic. There are even companies out there that will manage your social media accounts for you because of the benefits that can be experienced.