We all want our websites to show up in that top spot of Google search results (or at the very least on that first page). And we all know that there are tactics out there that can be used to achieve these top spots. Such examples of these methods and tactics are swapping guest blog posts with other people and sharing our website links to our different social media accounts. While there are quite literally hundreds of different methods that can be implemented, how do we know which ones we can use without breaking the rules? Google is known to offer out penalties to websites that break these obscure rules and when overused, some methods can even cause a website to not show up in search results at all. As this is the case, it is important that we know about all of the things that shouldn’t be done when it comes to improving rankings. This way, we can enjoy the benefits of higher visibility for our websites and aren’t receiving any punishments from Google. So, without further ado, here is how to improve Google rankings without breaking any rules.

Only offer content that is relevant and of good-quality

Many people nowadays understand that if they put relevant keywords into a blog post, the Google bots will pick up on those keywords and will show that site in search results when those keywords are used in a search bar. But some people think that they can just upload blog posts that aren’t relevant to their site at hand and can simply include their desired keywords tons of times. They can then have that blog post unlinked to their site (meaning no one can find it on the main page) and then hope that Google will notice that post without their audience having to read it. Google will notice that post, however, they will probably notice that the post is not relevant to the brand at hand and that they have used keywords too many times. Google is much more likely to respond to posts that are natural and that have no keywords, rather than posts that are clearly contrived just to add in keywords. Furthermore, creating content for a website with the audience in mind rather than with Google in mind is always the best way to keep readers happy but to also naturally show up higher in Google search results.